Buynoir
Role:
1 of 5 UX/UI Designers
Timeline:
2 Months
Tools:
Figma, Wordpress, Adobe CC, Google Suite
BuyNoir, a B2C e-commerce platform dedicated to empowering Black-owned businesses, sought to improve its user experience and internal communication. My project focused on redesigning critical pages—including the Landing, Account Creation, Dashboard, Careers, Application, and Pricing pages—to streamline the user journey, clarify the platform's mission, and enhance visibility for job opportunities.
The Challenge
BuyNoir, an e-commerce platform dedicated to empowering Black-owned businesses, faced a critical need to refine its digital presence. The existing platform suffered from a fragmented user journey, particularly for new entrepreneurs, and struggled to clearly articulate its mission. Furthermore, internal job opportunities lacked visibility. The underlying visual identity, lacking a distinct and cohesive aesthetic, did not fully support the platform's vibrant purpose or engage its target audience effectively.
My Process
To address these core challenges, the BuyNoir platform underwent a strategic digital transformation, centered on enhancing both user experience and brand clarity. The redesign introduced a vibrant and purposeful visual identity, evident in the refreshed color palette and clear typographic hierarchy, which now consistently conveys BuyNoir's mission to empower Black-owned businesses.
Specifically, the Landing Page was reimagined to immediately communicate value and guide new users with a streamlined, engaging introduction to the platform. The Account Creation process was simplified, reducing friction for entrepreneurs onboarding. The new Account Dashboard provides a clean, intuitive overview of key metrics and activities, empowering business owners with actionable insights. Furthermore, the Careers Page and Application process were redesigned for improved visibility and ease of use, ensuring that BuyNoir's internal opportunities are clearly presented. Finally, the Pricing Page was restructured to clearly present options and value, reinforcing transparency and encouraging conversion. This comprehensive redesign establishes a more cohesive, user-friendly, and mission-aligned digital ecosystem for BuyNoir.
Conclusion
This strategic redesign has successfully addressed BuyNoir's critical challenges, transforming its digital platform into a more intuitive, engaging, and mission-aligned experience. By streamlining user journeys and enhancing communication through a thoughtfully refined visual identity and improved interface, BuyNoir is now better positioned to empower Black-owned businesses, attract new entrepreneurs, and support its internal growth effectively.
